UGA MMR insights night 2026: exploring the future of insights in the age of AI
The University of Georgia’s Master of Marketing Research (UGA MMR) program has long been recognized as one of the world’s leading pipelines for insight-driven talent. Each year, it brings together senior industry leaders, rising professionals, and students for an evening designed to spark ideas, build connections, and inspire the future of insights.
Insights Night 2026 promises to be one of the most compelling editions yet! And Significant Insights is delighted to be a cheerleader. It aligns to our core mission!
Taking place on February 25th in Atlanta at Delta Air Lines’ global headquarters, this year’s program will explore how artificial intelligence is reshaping the business landscape and the insights industry, and what this transformation means for the next generation of insight leaders.
From 6:00 to 8:30 PM ET, attendees will enjoy networking with food and drinks, followed by a panel discussion and live Q&A featuring some of the most respected voices in analytics, market research, foresight, and AI-driven strategy. Whether you attend in person, online, or at one of the many watch parties, this event offers a rare opportunity to gain perspective, connect with peers, and prepare for the rapidly evolving future of insights.
What is UGA MMR and why it matters
The UGA Master of Marketing Research (MMR) program is globally known for producing industry-ready insights professionals. Blending deep analytical training, real-world application, and close partnerships with leading brands, UGA MMR consistently ranks among the top graduate research programs worldwide. What truly sets UGA MMR apart, however, is its focus on developing strategic thinkers, not just technical experts. Graduates emerge with the skills to translate complex data into meaningful business action, influence leadership decisions, and shape the future of customer understanding. Events like Insights Night are a core part of that mission. By bringing together students, alumni, sponsors, and industry leaders, UGA MMR creates a dynamic platform for learning, mentorship, and collaboration. It is a celebration of curiosity, innovation, and the shared belief that insights can drive real change.
Why this year’s theme is especially timely
Artificial intelligence is no longer a future concept, it is actively transforming how organizations collect, analyze, and apply insights. From automated analytics and predictive modeling to generative research tools and synthetic data, AI is redefining the role of insights teams. This year’s program will examine:
- How AI is changing the way insights are generated
- What skills and mindsets are becoming essential
- How researchers can remain relevant, influential, and ethical
- Where human intuition still plays a critical role
For insights professionals, this is not just a technology conversation. It is a career-defining shift. Insights Night 2026 offers a chance to reflect, learn, and prepare for what comes next.
Meet the panel shaping the conversation
This year’s distinguished panel brings together leaders who are actively shaping the future of insights, analytics, and AI strategy:
Ben Cortese, VP of Decision Sciences & Innovation, KS&R
A PhD statistician and AI strategy leader, Ben focuses on unlocking insights and solving complex business challenges through advanced analytics and innovation.
Terrin Lawrence, Head of Market Research, Udemy
With experience across tech, EdTech, CPG, and logistics, Terrin leads global research at Udemy, shaping brand health, audience sentiment, and market foresight strategies.
Andrew Louder, Founder & CEO, LouderAI
Andrew leads AI-driven business transformation initiatives, helping Fortune 500 companies unlock measurable value from emerging technologies.
Mike Courtney, Founder, Aperio Insights
An expert in ethnography and foresight, Mike explores the intersection of human behavior and technology, revealing what drives long-term change.
Moderator: Lizzy Martinez, General Manager, Customer Research, Delta Air Lines
With more than 15 years of experience in strategic insights and foresight, Lizzy leads teams uncovering insights that shape the future of customer experience at Delta.
Together, this group will offer practical insights, future-facing perspectives, and candid discussion on what it takes to succeed in a rapidly evolving insights ecosystem.
Multiple ways to attend
Whether you are local to Atlanta or joining from afar, there are several ways to be part of Insights Night 2026:
- In-person event in Atlanta: networking, food, drinks, and live discussion
- Watch parties: hosted in multiple locations, offering networking plus livestream viewing
- Online attendance: convenient access from anywhere
No matter how you join, you will gain meaningful insights and valuable professional connections.
Register now
Spaces for the in-person event are limited, and interest is high. Early registration is strongly encouraged.
Register here: https://ugammrinsightsnight.regfox.com/2026
A night to learn, connect, and be inspired
Insights Night 2026 is more than an event, it is a moment to pause, reflect, and reimagine the future of insights. As AI continues to redefine how organizations understand people and markets, gatherings like this become essential spaces for thoughtful dialogue and community building.
Whether you are an experienced leader, an emerging professional, or a student preparing to enter the industry, this evening offers the inspiration, perspective, and connections needed to thrive in the next era of insights.
We look forward to seeing you there!
