The Advice Every Insights Professional Needs Right Now

In recent conversations with senior leaders in the insights world, I heard advice that feels especially relevant as our industry faces rapid change. Their words are a reminder that while technology and data are transforming what we do, our human strengths are what make the difference.

:: Curiosity is our superpower (Nicola Stevens). New tech is exciting, but organisations need our critical thinking to deploy it wisely. Curiosity is what turns tools into impact.

:: Show the decisions we influence (Julia Joskey). It’s not enough to deliver insights — we need to prove their value by demonstrating where they’ve shaped real outcomes.

:: Invest in people (James Whaley & Daniel Singham). From diversity and inclusion, to continuous learning, to employee wellbeing — our sector’s growth rests on developing and valuing our people as much as our tech.

:: Work well together (Ruth Hinton). Collaboration requires empathy and intention. AURA’s Working Well Together campaign highlights practical ways we can reduce stress, improve efficiency, and enable everyone to do their best work — whether you’re a client, agency, or supplier.

:: Seize the AI revolution, but don’t lose sight of our unique value (francky david & James Sallows, FMRS). AI and automation are enablers. What sets us apart is the human layer of consultancy, empathy, and meaning.

:: Raise our visibility (Charlotte May). Too often, research happens behind the curtain. By stepping forward, we can inspire the next generation and secure our rightful place alongside marketing, CX, and analytics.

The throughline?

Balance: technology + humanity, curiosity + communication, ambition + wellbeing, collaboration + empathy.

If we can get that balance right, the future of insights looks not just healthy, but transformative.