Insight250 ’25: leaders, innovators, visionaries & pioneers announced
The fifth annual Insight250 awards were revealed on October 21st by Co-chairs Kristin Luck, Mark Langsfeld and CEO Crispin Beale via webcast. Insight250 features leaders, innovators, visionaries, and pioneers focused on elevating and enhancing market research, enterprise intelligence, and data-driven marketing. While our Significant Insights Global 30 Under 30 celebrates and champions the next generation of insight leaders, this list spotlights 250 of the world’s premier innovators of insights across academic, enterprise, agency, technology, consulting, and media realms. The complete Insight250 list is available at Insight250.com.
Kristin Luck, Co-chair of the Insight250 judging panel, explained, “Insight250 is among the industry’s leading initiatives celebrating research and insight professionals elevating research technology, methods, and innovation. It is always fantastic to see so many new experts on the list each year.”
The 2025 Insight250 features innovators and leaders representing more than 200 organisations from over 60 nations, spanning six continents. A special congratulations to Ipsos, which had the most agency winners on this year’s list, just edging out Kantar.
On the client side, Unilever has taken the lead this year with the most representative winners, overtaking last year’s leader, Pepsi. Beyond this, the 2025 Insight250 has multiple winners from many of the world’s most influential companies, including Coca-Cola, Colgate-Palmolive, Clorox, Google, Haleon, Microsoft, Mondelez and Pepsi. These enterprises are proving that insights are the backbone of product innovation, revenue growth and brand trust.
As Mark Langsfeld, Co-chair of the Insight250 judging panel and CEO of mTab, explained, “The Insight250 celebrates exceptional individuals elevating the insights and research industries globally. So many incredible professionals are making major contributions to how we gather data, analyze insights, and understand today’s sophisticated consumers and complex markets. Refining thousands of nominations to a list of 250 is always incredibly challenging, but Esomar provides tremendous support in achieving this.”
The first four Insight250 lists received tremendous industry acclaim, with tens of millions of impressions during the launch weeks alone. Founded by mTab, a pioneering leader in market research technology since 1987, Esomar, the global voice of the data, research, and insight community since 1947, partnered after the inaugural list to make the Insight250 the international standard and ensure the awards are diverse, representative, robust and transparent.
As Crispin Beale, CEO of Insight250, explained, “I’m absolutely thrilled to celebrate this fifth year of the Insight250 Awards and to congratulate all of our 2025 winners. Each of them plays a vital role in driving innovation, excellence, and impact across the global insights and data community.
The Insight250 is all about celebrating, championing, and connecting our profession — showcasing the incredible people who bring insight to life and turn data into decisions that shape the world around us.
I’m also proud to support the Significant Insights 30 Under 30 Awards as a judge. Recognising and nurturing the next generation of leaders and innovators is essential to the continued strength and creativity of our industry.
And a special thanks to James Endersby, Founder of the Significant Insights 30 Under 30, for joining our Insight250 judging panel this year. His commitment to celebrating emerging talent perfectly complements our shared mission to inspire and unite this amazing global community.”