How did you get there? ESOMAR and mTab partner to celebrate insight innovators

Significant Insights exists to help unlock the career journeys, advice and tips of senior insight professionals and those on their way up, to help make the industry more accessible to junior researchers, and those considering a career in insights.

Which is why, when you combine our Global 30 under 30 with the Insights 250, you get gold standard annual inspiration that helps reveal, champion, and celebrate both the current and future insight leaders.

The inaugural Insight250 list was revealed on April 19, 2021, featuring leaders, innovators, visionaries and pioneers focused on elevating and enhancing market research, consumer intelligence and data-driven marketing. The inaugural winners came from over three dozen countries across academia, enterprises, agencies, charities and associations. To date, the list has received tremendous industry acclaim with over 20 million impressions.

To further elevate the exposure and expand the reach of the Insight250, ESOMAR and mTab announced today that they are partnering together.

ESOMAR and mTab have said that they are committed to making the Insight250 the global standard and ensuring the awards are diverse, representative, robust and transparent. Nominations for the 2022 Insight250 officially open on October 18, 2021 at

As Mark Langsfeld, CEO of mTab and Chairman of Insight250, explained, “It’s fantastic to see the market research industry championing both established and rising stars in the sector with high profile honors like the Significant Insights 30 Under 30 and the Insight250. These awards are not just spotlighting the innovation and elevation of the market research space, but also drawing the insights community closer together which will help to further enhance it in the future.”

ESOMAR will play a major role in the nomination, selection and announcement processes for the Insight250 honor. These processes will include the participation of ESOMAR representatives, including its country representatives from around the world. In addition, both mTab and ESOMAR hope to include winners or honorees from all existing award categories, to ensure a truly global representation of our community’s “glitterati.”

Kristin Luck, President of ESOMAR and mTab Board Member shared, “I am in a unique position to see the incredible impact both ESOMAR and mTab have on the market research industry. The Insight250 is a fantastic initiative that has united researchers and data-driven professionals from around the world. With its global reach, ESOMAR is the ideal partner for Insights250 as we continue to elevate and celebrate the accomplishments of so many exceptional individuals.”

Finn Raben, Director General of ESOMAR, said, “I was personally thrilled when I first learned of mTab’s intention to compile this global compendium of our sector’s “fairest and finest” and I am now very honored and excited to have ESOMAR as an instrumental part of the Insight250. This is a fantastic way to celebrate the achievements and innovations across the research world and to ensure that the “superheroes” of our worldwide community gain the recognition they deserve; this can only serve to make our profession even stronger.”

To see the complete current list of Insight250 winners or submit a nominee visit and for the latest news and updates follow Insight250 on Linkedin and Twitter.