Calling all client-side researchers!

Welcome to the home of Aura on Significant Insights!

What is Aura?

Aura is the UK’s biggest and friendliest volunteer-led community for client-side insight teams. Through events and resources, we offer members continuing personal development, inspiration and peer-to-peer networking support

Who are our members?

We have around 200 member organisations and around 900 individuals in the Aura community, mostly based in the UK. Our members are all in client-side insight roles from a wide range of industries and varied levels of experience. What they have in common is a desire to raise their expertise and impact in their organisation.

What is the value of Aura for client-side insight professionals?

We offer at least 4 in-person and 12 webinars a year, where you can listen to a mix of client and agency speakers share the ‘nuts and bolts’ of case studies, best practices and methodologies. As a networking organisation we support each other via our online forum.  It’s a safe place for members to seek peer advice on agencies, methodologies etc and is highly rated. Our members also have access to hundreds of exclusive presentation decks and playbacks from almost all of our face to face and online events. We believe that collaborating together is better than going it alone.

What is the value of our organisation to the market research industry?

As well as supporting client-side researchers via our events and networking opportunities, we have also created the Aura Working Well together campaign (hyperlink). The aim of this is to improve impact and wellbeing in our industry through better ways of working. Client side researchers and agencies who support the Aura Working Well Together Charter are committing to a set of standards they will live up to when they work together. We believe how we collaborate has a big impact on people’s confidence, resilience and wellbeing; and enabling our agency partners to do their best work can lead to more impactful insights and can make our own jobs a little easier.