Great to hear from Significant Insights Global 30 Under 30 nominee Nicole Schwarzer, who is an insights manager at Behaviorally. There, she leverages her passion for psychology and neuroscience to conduct shopper research. She has a keen interest in wellness and beauty, and loves to explore how shoppers make health-related shopping decisions.
So, how did you get into the industry, and take us through how you got to this point
Like so many people, I stumbled into the insights industry. After graduate school, I was looking for a career where I could utilize my experiences in neuroscience research in an interesting way. My husband suggested I look into marketing – after doing some digging, I found a company that prides itself on its strength in behavioral science in insights…and here, I am!
What are you most proud of from your career so far?
A few times, I have gotten to see my work brought to life when products that I have done research on have been launched into the market. It is always great to know that my work has real-life value for my clients.
What two things should junior researchers focus on as they progress in their careers?
Be open and stay curious. Fill pockets of your time with growth opportunities – we live in an era where it is so easy to sign up for a virtual conference or webinar. Even spending 20 minutes in between meetings reading industry-related articles is of value.
What message do you have for anyone considering a career in our sector?
For anyone considering a career in insights, I would say to turn yourself into a sponge and be open to new things. I feel like my days are filled with endlessly learning from the work I do and from those around me.
Do you have any advice for our sector as a whole?
I would say to be cautious when it comes to utilizing new tech in research. While we are all excited about AI, we need to learn to use it responsibly and ethically.
And do you have anyone who has helped your career so far that you’d like to acknowledge and say thanks or give a shout out to?
I have been truly lucky to learn from some of the best. Specifically, I would like to give a shout out to Michele McCorry. She is always eager to help and encourages junior researchers to grow professionally. Also, I would like to acknowledge all my colleagues on my team in NYC – you all inspire me every single day with your kindness, intelligence, and work ethic!